Advertisements are an important part in the process of business nowadays. The purpose of advertising is to serve the basic information and adventages of the merchandise to attract the consumers. A good adventages can get good effects and take large bebefits. According to the passage given, I do not very agree on the views of the author.
The author thinks that advertisements carry the information with the products so that the products can be sold with the information. Actually, this is true. The advertisements can bring the information, but we cannot simply say that this can take us benefits. We must firstly consider the information. Usually, the information ‘s credibility is necessary to be considered. When businessmen use the advertisements to help sell the products, the information taken by the advertisements is usually about the adventages and good effects of the products. The advertisements usually avoid the bad effects and the shortage of the products. The advertisements of medicine and cigarette are good examples. Medicines usually have the side effects. However, in the advertisements, the side effects are not shown to the consumers. Therefore, the consumers cannot get a complete information. About the advertisements of the cigarette, the shortage is more obvious.
Smoking is harmful to the body. However, the businesemen want to sell the products better, so they have to avoid this point or say that smoking is not harmful. The results are that the consumers do not get enough information or are cheated. Therfore, although consumers can get information from the advertisements, the incomplete or false information still can take the results that consumers are disppointed about the products after paying the money. Thus, consumers actually do not get benefits.
Besides, consumers cannot get the information freely. Using advertisements costs more money so that the cost of the products is improved and the price must also be improved. Therefore, when the consumers use the information, they actually cost more to buy the products. The benefits of consumers are lowed.
However, the advertisements’ information can also take the consumers benefits. The advertisements can take additional information to consumers. Advertisements’ additional information can help us judge other products’ shortage. For example, the advertisements of the toothpastes usually use some scientific research to show the adventage of the products. When we get the information, we can know the bad effects of the sugar. This is good to the consumers.
About the point of the price-advertising, in some ways, it can help the consumers because of the lower price, but because of the use of advertisements, the cost actually is improved. Thus the pay of the consumers is improved, but because of the increasing number of consumers, the businesemen still can make sure their profits. Besides, we still cannot sure if the price is reasonable even if the price becomes lower. Therfore, we cannot say this take a lot of benefits.
According to the analysation, I agree with the author to a small extent.
About the impact of the honesty and integrity, I think these are needed to be considered about some products such as cigarette and medicine, because these kinds of products have side effects and can conflict with company’s bottomline. Thus, the honesty and integrity about these kinds of products are more important. Therfore, the company must try to increase the extent of true and complete information. If I designed an advertisements about cigarette, I may mention that the harm of the smoking and emphasis the amount of smoking so that the consumers can be warned about the harmth but also the products can be sold.
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